Raw Energy Kippa Ring

In short

Reignite their social media presence and expand their reach on Facebook and Instagram.

Client

Raw Energy Kippa-Ring

Services

Social Media Management

Content Creation

Completed

October 20, 2023

Rejuvenating a Social Media Presence:

This case study explores how we helped Raw Energy Kippa-Ring, a vibrant cafe known for its real food, real friends, and real experiences, reignite their social media presence and expand their reach on Facebook and Instagram.

Capturing the Raw Energy Vibe:

We began by immersing ourselves in the unique atmosphere of Raw Energy Kippa-Ring. Their core values of real food, real friends, and real experiences resonated deeply, and we knew our strategy needed to reflect this authentic approach.

Through a comprehensive account audit and competitor analysis, we identified areas for improvement. While their static content showcased their delicious menu items, it lacked the dynamism needed to truly capture the essence of the Raw Energy experience.

Reinventing Their Social Media Feed:

We crafted a content creation strategy focused on:

  • Developing visually captivating content that utilises engaging formats like Instagram Reels and POV (point-of-view) videos.
  • Showcasing the "real" experience at Raw Energy Kippa-Ring by featuring customer interactions, staff recommendations, and the inviting cafe atmosphere.
  • Creating "how-to" videos for their most popular smoothies, empowering followers to recreate the Raw Energy taste at home.
  • Maintaining a consistent posting schedule to keep their audience engaged and informed about new menu items and promotions.

The Results

With this dynamic content strategy in place, we successfully:

  • Increased Raw Energy Kippa-Ring's Facebook and Instagram reach by 578.2% and 446.4% respectively in a month. Attracting new customers and strengthening their connection with existing ones.
  • Enhanced brand engagement by inviting follower participation through interactive content formats.
  • Positioned Raw Energy Kippa-Ring as the go-to destination for a delicious and authentic cafe experience in the community.

This case study demonstrates the impact of strategic content creation in revitalising a social media presence and attracting your target audience. By showcasing the true essence of your brand, you can foster a loyal following and establish yourself as a community hub.

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I may spend way too much time scrolling, but it's all for a good cause - making your brand shine!

Based in Melbourne.

What I can do

Research
Social Media Strategy
Engagement

Social media's a conversation, not a monologue. ️That's why understanding your goals and your audience's needs is key. I don't just post – I listen.

This service include:
➜ Market, Competitor, and SWOT analysis
➜ Strategy Development
➜ Keyword research
➜ Content Creation
➜ Content Scheduling
➜ Speak Your Brand's Language. I'll communicate with your audience in a way that resonates with them, using language that aligns with your brand's tone and style.
➜ Community Engagement
➜ Social Listening. Keeping an eye on the industry trend & competitors’ activities
➜ Analytics and reporting.

Filming
Editing
Keyword Research

Your content isn't just visuals, it's your brand's story. It's the voice that speaks to your audience, the face that represents your business. I don't just create contents, I partner with you to bring your brand's story to life.

This service include:
➜ Market, Competitor, and SWOT analysis
➜ Strategy Development
➜ Keyword research
Content Direction
➜ Content Prompts & Structure (script)
➜ Closed Captions
Up to 60 seconds short-form video
➜ On-brand Video Editing (optimised for individual platforms)

Editing
Storytelling

Turn your footage into a story. Your video clips are more than just snippets, they're the building blocks of a powerful story. I don’t just edit, - I bring your vision to life.

This service include:
➜ Closed Captions
Up to 60 seconds short-form video
➜ On-brand Video Editing (optimised for individual platforms)

Hashtag Research
Social Media Strategy

Your time is valuable. Every minute spent on a mediocre social media strategy is a missed opportunity. This intensive is designed to provide clear direction and actionable insights to elevate your brand's online presence. Your competitors aren't waiting. They're actively converting the clients you could be winning. Don't let indecision cost you.

I don't settle for "good enough." I excel at creating high-impact social media strategies that drive real results.

This service include:
➜ TWO 1-hour strategy session with actionable advice
➜ A personalised social media strategy and action plan tailored to YOU.
➜ A 30-day content calendar to keep you on track
➜ 2 weeks of direct support via email to answer your questions and keep you motivated.

ONE TIME INVESTMENT OF $520

Authentic voice
Moodboard

Your brand, your story, told by real people. I'm here to add a splash of diversity to your brand and spread some fun and inspiration with my colourful, quirky, and sometimes weird content. I don’t just create, I spark conversations.

This service include:
➜ 30-min discovery call
➜ Storyboard
➜ 1 round of re-edit
➜ UGC Photography / UGC Video(s)

View UGC Portfolio here.