Gold's Gym Kippa-Ring

In short

Strengthen their social media presence and expand their online reach on Facebook and Instagram.

Client

Gold's Gym Kippa-Ring

Services

Social Media Management

Content Creation

Completed

Building a Stronger Online Presence

This case study explores how we helped Gold's Gym Kippa-Ring, a community-focused gym passionate about empowering individuals,  strengthen their social media presence and expand their online reach on Facebook and Instagram.

Understanding Their Strengths:

Our journey began with a deep dive into Gold's Gym Kippa-Ring's existing social media strategy. Through a comprehensive account audit and competitor research, we gained valuable insights into their content performance and identified areas for improvement.

The audit revealed that while their core message of "Stronger Than You Know" resonated with their audience, their content lacked consistency and a clear content pillar. This inconsistency hindered their ability to build a strong online community and maximise their reach.

Building a Winning Strategy:

By addressing these insights, we crafted a data-driven social media strategy focused on:

  • Developing a cohesive content calendar aligned with their "Stronger Than You Know" philosophy.
  • Creating high-quality, engaging content that showcases the gym's unique offerings, community spirit, and their Personal Trainer's expertise
  • Establishing a consistent posting schedule to maintain audience engagement.

The Results:

With a strategic content plan in place, we successfully:

  • Increased Gold's Gym Kippa-Ring's Facebook and Instagram reach by 379.4% and 145.7% respectively in 2 months. Allowing them to connect with a wider audience within the local community.
  • Fostered a stronger sense of community by encouraging member interaction and celebrating their achievements.
  • Established Gold's Gym Kippa-Ring as a trusted resource for fitness inspiration and support.

This case study demonstrates the power of a well-defined social media strategy in building a stronger online presence and achieving your community outreach goals.

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I may spend way too much time scrolling, but it's all for a good cause - making your brand shine!

Based in Melbourne.

What I can do

Research
Social Media Strategy
Engagement

Social media's a conversation, not a monologue. ️That's why understanding your goals and your audience's needs is key. I don't just post – I listen.

This service include:
➜ Market, Competitor, and SWOT analysis
➜ Strategy Development
➜ Keyword research
➜ Content Creation
➜ Content Scheduling
➜ Speak Your Brand's Language. I'll communicate with your audience in a way that resonates with them, using language that aligns with your brand's tone and style.
➜ Community Engagement
➜ Social Listening. Keeping an eye on the industry trend & competitors’ activities
➜ Analytics and reporting.

Filming
Editing
Keyword Research

Your content isn't just visuals, it's your brand's story. It's the voice that speaks to your audience, the face that represents your business. I don't just create contents, I partner with you to bring your brand's story to life.

This service include:
➜ Market, Competitor, and SWOT analysis
➜ Strategy Development
➜ Keyword research
Content Direction
➜ Content Prompts & Structure (script)
➜ Closed Captions
Up to 60 seconds short-form video
➜ On-brand Video Editing (optimised for individual platforms)

Editing
Storytelling

Turn your footage into a story. Your video clips are more than just snippets, they're the building blocks of a powerful story. I don’t just edit, - I bring your vision to life.

This service include:
➜ Closed Captions
Up to 60 seconds short-form video
➜ On-brand Video Editing (optimised for individual platforms)

Hashtag Research
Social Media Strategy

Your time is valuable. Every minute spent on a mediocre social media strategy is a missed opportunity. This intensive is designed to provide clear direction and actionable insights to elevate your brand's online presence. Your competitors aren't waiting. They're actively converting the clients you could be winning. Don't let indecision cost you.

I don't settle for "good enough." I excel at creating high-impact social media strategies that drive real results.

This service include:
➜ TWO 1-hour strategy session with actionable advice
➜ A personalised social media strategy and action plan tailored to YOU.
➜ A 30-day content calendar to keep you on track
➜ 2 weeks of direct support via email to answer your questions and keep you motivated.

ONE TIME INVESTMENT OF $520

Authentic voice
Moodboard

Your brand, your story, told by real people. I'm here to add a splash of diversity to your brand and spread some fun and inspiration with my colourful, quirky, and sometimes weird content. I don’t just create, I spark conversations.

This service include:
➜ 30-min discovery call
➜ Storyboard
➜ 1 round of re-edit
➜ UGC Photography / UGC Video(s)

View UGC Portfolio here.