BM Athletica Fitness

In short

Build a strong foundation for her online presence with concise, engaging content.

Client

Services

Content Creation

Completed

December 12, 2023

‍Building Brand with BM Athletica Fitness

This case study explores how we helped BM Athletica Fitness, a rising personal trainer and bodybuilder, build a strong foundation for her online presence with concise, engaging content.

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Connecting with the Audience:

BM Athletica Fitness wanted to connect with her target audience and differentiate herself from the competition. We focused on creating content that not only showcased her expertise but also reveale her personality.

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Building a Compelling Narrative:

Our content strategy included:

Intro Video: A captivating introduction video highlighting BM Athletica Fitness's training philosophy, unique approach, and what sets her apart from other trainers.
"Best Advice" Reel: A short, engaging video featuring BM Athletica Fitness sharing the best piece of fitness advice she ever received, fostering a relatable connection with viewers.
Motivational B-Roll Videos: Two motivational workout videos showcasing BM Athletica Fitness training with high-energy background footage (b-roll).

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I may spend way too much time scrolling, but it's all for a good cause - making your brand shine!

Based in Melbourne.

What I can do

Research

Social Media Strategy

Engagement

Social media's a conversation, not a monologue. ️That's why understanding your goals and your audience's needs is key. I don't just post – I listen.

This service include:
➜ Market, Competitor, and SWOT analysis
➜ Strategy Development
➜ Keyword research
➜ Content Creation
➜ Content Scheduling
➜ Speak Your Brand's Language. I'll communicate with your audience in a way that resonates with them, using language that aligns with your brand's tone and style.
➜ Community Engagement
➜ Social Listening. Keeping an eye on the industry trend & competitors’ activities
➜ Analytics and reporting.

Filming

Editing

Keyword Research

Your content isn't just visuals, it's your brand's story. It's the voice that speaks to your audience, the face that represents your business. I don't just create contents, I partner with you to bring your brand's story to life.

This service include:
➜ Market, Competitor, and SWOT analysis
➜ Strategy Development
➜ Keyword research
‍➜ Content Direction
➜ Content Prompts & Structure (script)
➜ Closed Captions
‍➜ Up to 60 seconds short-form video
➜ On-brand Video Editing (optimised for individual platforms)

Editing

Storytelling

Turn your footage into a story. Your video clips are more than just snippets, they're the building blocks of a powerful story. I don’t just edit, - I bring your vision to life.

This service include:
➜ Closed Captions
‍➜ Up to 60 seconds short-form video
➜ On-brand Video Editing (optimised for individual platforms)

Hashtag Research

Social Media Strategy

Your time is valuable. Every minute spent on a mediocre social media strategy is a missed opportunity. This intensive is designed to provide clear direction and actionable insights to elevate your brand's online presence. Your competitors aren't waiting. They're actively converting the clients you could be winning. Don't let indecision cost you.

‍I don't settle for "good enough." I excel at creating high-impact social media strategies that drive real results.

‍This service include:
➜ TWO 1-hour strategy session with actionable advice
➜ A personalised social media strategy and action plan tailored to YOU.
➜ A 30-day content calendar to keep you on track
➜ 2 weeks of direct support via email to answer your questions and keep you motivated.

ONE TIME INVESTMENT OF $520

Authentic voice

Moodboard

Your brand, your story, told by real people. I'm here to add a splash of diversity to your brand and spread some fun and inspiration with my colourful, quirky, and sometimes weird content. I don’t just create, I spark conversations.

This service include:
➜ 30-min discovery call
➜ Storyboard
➜ 1 round of re-edit
➜ UGC Photography / UGC Video(s)

View UGC Portfolio here.